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Analytics

How published posts performed, per account, format and time.

GET /analytics?days=7|30|90 summarises posts published in the period and compares them with the period before.

Field What it is
totals, previous Reach, views, likes, comments, shares, saves, engagement and engagement rate, plus how many posts were measured
daily, previousDaily Posts, reach and engagement per day in the workspace time zone
accounts The same per account
byType Averages per content type (Reels vs photos, for example), best first
heat, heatDays Average engagement per weekday and hour over 90 days: the best times to post
topPosts Up to 8 best posts with caption, thumbnail and link
tiktok Why TikTok numbers may be missing, when there are TikTok accounts

PostFlow reads each post’s metrics from the platform 24 hours and 7 days after it publishes; the latest snapshot counts. Platforms report different metrics (available says how many posts reported each one):

Platform Metrics
Instagram Reach, views, likes, comments, shares, saves
Facebook Reach, reactions, comments, shares
Threads Views, likes, replies, reposts, quotes, shares
TikTok Views, likes, comments, shares; reach for Business accounts
YouTube Views, likes, comments
Bluesky Likes, reposts, quotes, replies
Telegram Not available

engagement = likes + comments + shares + saves. rate = engagement ÷ reach, when the platform reports reach.

GET /analytics/digest returns the plain-language weekly summary PostFlow sends on Mondays.